Easy Education Bangladesh

Business Reaserch methodgology

By EEBD-A.Hasan Categories: BBA 4th year
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About Course

Paper Code: 242411

Marks: 100

Credits: 4

Class Hours: 60 hrs.

Paper Title:

BUSINESS RESEARCH METHODOLOGY

Course Content

Chapter-1 Introduction to Business Research
What is business research, Why study research, Value of acquiring research skills, types of studies used to do research, What is good research, Manager-Researcher relationship, Manager-Researcher Conflicts, When Research should be avoided.

Chapter-2 Research Methodology
Define research methodology, Variable, Attribute, Indicator, Operational definition, Deductive and inductive thinking, Research methods Vs. methodology, Criteria of a good research, Qualities of a good research, Types of Business research, Research proposal (technical &v financial), Steps in research/ Research process. , Deciding on the research approach and choosing a research strategy, Turning research ideas into research projects, The importance of theory in writing research questions and objectives.

Chapter-3 Sampling
What is sampling, Reasons for sampling instead of census, Errors in sampling, Sample design (Sample size, Sampling frame, Sampling technique), Development of instruments, Steps in developing instruments, Sources of data, Data collecting method, Data collection procedure/Administering the instruments/Field survey, Quality control & monitoring, Point estimates, Interval estimates, Standard Error of the sample means, Constructing general confidence intervals, Finite-population correction factor.

Chatper-4 Test of Hypothesis
Hypothesis, Types of hypothesis, Methodology-errors & risks in hypothesis testing, Steps in hypothesis testing, Types of tests, Purposes of various tests.

Chapter-5 Review ( Regreesion, Correlation)
Review of regression-assumptions-violations-consequences-and corrective measures. Problems of Heteroskedasticity, autocorrelation and multicollinearity. (Chapter 3-7 of text book number l)

Chapter-5.1 Review – Correlation
Review of regression-assumptions-violations-consequences-and corrective measures. Problems of Heteroskedasticity, autocorrelation and multicollinearity. (Chapter 3-7 of text book number l)

Chapter-5.2 Review -Regression

Chapter-6 Exploring ( Forecasting & Time serices Analysis)
Exploring data patterns and selection of forecasting techniques: more arithmetical approaches: moving averages and smothering methods . (Chapter 3-5 of text book number 2)

Chapter-7 Autogression :
Autoregressive process-estimation of AR, MA (moving average) and ARMA (Autoregressive moving average).-The Box-Jenkins (ARIMA) approach. (Chapter 13 of 'Text Book Number l, and Chapters B-9 of text book number 2)

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